CLIENT: Tourism Australia
PROJECT: Digital Outdoor Screens Germany
AGENCY: DDB/Gutenberg Networks
ROLE: Concept & design. The brief was to entice travellers in busy German commuter stations to consider planning a trip to Australia. The concept plays on the similarities between the map of Germany, when rotated clockwise, and the map of Australia, morphing one into the other. So what begins as a rail link network between German cities becomes a journey of a completely different kind; an adventure in Australia.

 

CONCEPT

DESIGN